Privacy Policy

Privacy Policy

Statement on the Collection of Personal Data
This statement on the collection of personal data ("PICS") is intended to inform you about:

  • The purpose for which your personal data, collected by us, will be used after collection in connection with your use of this website ("Website") or your purchase of products sold on this website ("Products");
  • Who your personal data may be shared with;
  • Who to contact for inquiries or corrections regarding your data.

We may revise this PICS by modifying this page. You should periodically review this page to become aware of any changes we make.

  1. User Data
    1.1 ("We", "Us", "Our") refers to the data user.

  2. Data Subjects
    This PICS applies to personal data of ("You" or "Your"): (a) Visitors: Individuals who visit our website;
    (b) Users: Individuals who purchase, request, or receive products;
    (c) Contacts: Individuals who contact us via our website, email, or other means.

  3. What We Collect
    3.1 We may collect, store, process, transmit, and use the following types of personal data:
    (a) From Visitors: IP address or other unique device identifiers;*
    (b) From Users:

  • Username;
  • Account password;
  • Full name;*
  • Email address;*
  • Billing address;*
  • Shipping address;*
  • Payment information;*
  • Phone number;
    (c) From Contacts:
  • Full name;*
  • Email address;*
  • Any other personal data you provide to us.
  • denotes mandatory personal data

3.2 If you do not provide the required personal data, we may not be able to grant you access to our website, deliver our products, or respond to your inquiries.

  1. Purpose and Use
    4.1 We may collect, store, process, transmit, and use your personal data for the following purposes:
    (a) To provide you with our products, such as:
  • To manage and fulfill your orders;
  • To create and update your registered account if you choose to register on our website;
  • To process and facilitate the billing and payment of your orders;
    (b) To monitor and analyze your use of our website and create aggregated statistics;
    (c) To personalize your experience on our website, including identifying your preferences and behavior to better meet your individual needs;
    (d) To improve our website and products based on the information and feedback we receive from you and our analysis of website usage and product purchases;
    (e) For research and development, including using your personal data to test, research, analyze, and support product development (including machine learning);
    (f) For customer service and to help us respond more effectively to your service inquiries, feedback, and support requests;
    (g) For non-marketing-related communications concerning your orders, such as order confirmations and shipping notifications;
    (h) For technical purposes and project management requirements;
    (i) To maintain the security and integrity of personal data collected through our website;
    (j) For fraud prevention;
    (k) For legal proceedings or as required by regulatory authorities, government agencies, etc.;
    (l) For direct marketing, but only if we obtain your consent (see section 11 below); and
    (m) For other purposes directly related to the aforementioned.

4.2 The personal data we collect may not be used for other purposes unless:
(a) You have explicitly consented to the use for the relevant other purposes;
(b) The purpose is directly related to the purpose for which the personal data was collected; or
(c) We can use the personal data for other purposes that result from an exception or other reasons in accordance with applicable laws and regulations.

5 Recipients
5.1 We may share your personal data with the following parties:
(a) Our employees and senior officers;
(b) Our subsidiaries and their employees and executives;
(c) Shopify Inc. and its subsidiaries and parent companies, a third-party IT service provider hired by us to manage and maintain the website and to process your orders placed through the website;
(d) PayPal Holdings Inc. and its subsidiaries, as well as other payment processors or intermediaries ("Payment Processors") that we may engage to handle payment transactions for us in connection with our products or business;
(e) Suppliers of our products ("Suppliers") to facilitate the shipping of our products to you;
(f) Other service providers and data processors we may engage, including:

  • Administrative service providers;
  • IT service providers and software vendors;
  • Data analysis providers;
  • Data entry and processing service providers;
  • Cloud service providers;
  • Credit reporting agencies.
    (g) Our insurers and bankers;
    (h) Our professional legal, financial, and accounting advisors;
    (i) Other companies, organizations, or individuals as required by applicable laws, regulations, legal processes, or governmental requests, or when disclosure is deemed appropriate for security reasons. This includes sharing your personal data with other companies, organizations, or individuals for the purpose of fraud protection and prevention; and
    (j) Other companies, organizations, or individuals in the context of merger negotiations, sale of business assets, consolidation or restructuring, financing, or acquisition of all or part of our business by or into another company.

5.2 When you make payments to us via payment processors, you enter into a contract directly with the payment processor and are subject to their terms of use and privacy policy. You should read the payment processor’s privacy policy and review, at your discretion, whether to consent to such a policy, which is not governed by this privacy policy.
5.3 When we share your personal data with other parties, we ensure the confidentiality of your personal data by incorporating confidentiality or other contractual clauses in agreements with third parties with whom we share your personal data.
5.4 We may share your personal data with parties other than those listed in section 5.1 above, if we inform you in advance and obtain your consent.

6 Cookies
6.1 Our cookie policy is part of this privacy policy, which you can access and use on our website.
6.2 A cookie is a small data file that a website may send to your computer or device when you visit our website.
6.3 Cookies are used to make websites better and more efficient, generally by enabling them to recognize you and remember important information to make your website experience more convenient (e.g., by remembering your user settings).
6.4 We use cookies to:
(a) Store technical data to ensure that our website loads and displays correctly and efficiently when you visit;
(b) Remember decisions you’ve made or information you’ve provided (e.g., your username, language, or region), so your preferences are saved for future visits to our website, and you don’t have to authenticate again on subsequent visits;
(c) Analyze how you navigate our website to help optimize its design; and
(d) Track your behavior and preferences so we can assess which types of information and products might interest you.
6.5 We use:
(a) Session cookies, which are unique for each visit to our website; and
(b) Persistent cookies, which are not deleted when you close your browser window and are activated on each visit to our website.
6.6 The cookies we use are either:
(a) Necessary cookies, which are essential for navigating our website and using its features;
(b) Functional cookies, which enable our website to remember the choices you make and provide more personalized features; or
(c) Performance cookies, which collect information about your usage of our website and help us improve its functionality.
6.7 We use a limited number of third-party cookies, which are detailed in our cookie policy.
6.8 By continuing to use our website without informing us of your rejection of cookies or withdrawing your consent, you consent to the use of cookies.
6.9 You can reject the use of cookies or withdraw your consent at any time by adjusting the corresponding settings in your browser. These settings are usually found in the “Options” or “Settings” menu of your internet browser or by clicking “Help” in your browser menu. Removing cookies may impact your experience and use of our website.
6.10 We store cookies only for as long as necessary for the specific function they serve. This function varies depending on the cookie.

7 Retention
7.1 We will retain your personal data for as long as necessary to fulfill the purposes for which it was collected. In some cases, we may retain your personal data for a longer period to meet our contractual or legal obligations.
7.2 Personal data that you have provided to us will be destroyed at the end of the retention period.

8 Access and Correction
8.1 Under the PDPO, you have the right to:
(a) Request a copy of the personal data we hold about you, unless we are exempt from the obligation to comply with a data access request; and
(b) Request that we make any necessary corrections to personal data that you believe is inaccurate after we have complied with a data access request from you. We may refuse a request for data correction if we believe the personal data is correct, or if a statement is expressed or the proposed correction is inaccurate.
8.2 If you wish to access or correct your personal data, please contact us.
8.3 We reserve the right to charge a reasonable fee for processing a request for access to or correction of personal data.

9 Direct Marketing
9.1 We may use the personal data we collect about you to market our products directly to you.
9.2 The types of personal data we may use for direct marketing purposes are:

  • Your full name;
  • Your email address;
  • I do not object to the use of this type of personal data for direct marketing purposes.
  • I object to the use of the personal data types listed in the checked boxes for direct marketing purposes (but not other types).
    9.3 The direct marketing activities we wish to conduct using your personal data include:
  • Information and promotional material about: our products, similar products you have previously purchased, discounts, and other special offers, as well as information about us that we think you might find useful;
  • Updates regarding our website or products; and
  • Seasonal greetings.
  • I have no objection to receiving this type of direct marketing activity.
  • I object to receiving the types of direct marketing activities listed in the checked boxes (but not other types).
    9.4 Unless you explicitly provide your consent, we will not use the types of personal data for the direct marketing activities described in this paragraph 11.
    9.5 If we obtain your consent for direct marketing, we may share your personal data for direct marketing purposes with the parties listed in section 5.1 above.
    9.6 You can ask us to stop using your personal data for direct marketing purposes at any time by sending us an email or responding to a direct marketing message from us with the subject line “Unsubscribe.”

More About PoppyWillow

Welcome to PoppyWillow, your exclusive online destination for women’s fashion, where every click takes you into a world full of elegance and style. MelaViva is not just a name; it is a commitment that we live with passion.

Our visionary founder, a designer with a trained eye, dreamed of creating a space where every woman can discover and celebrate her unique style. With PoppyWillow, this dream has become a reality.

We are here for you every day, striving not only to meet your expectations but to exceed them. For questions, suggestions, or just to chat about fashion, you can reach us through various channels: support@poppywillow.com